In-store vending machine for tomatoes
Noticing that consumers were looking for more self-service in the supermarket, Belgian tomato grower Stoffels came up with its idea for an invention it calls Automato.
Specially developed for cherry tomatoes by DS Smith in its PackRight Centre, the Automato is essentially an instore vending machine. The consumer determines how many cherry tomatoes to buy and from which color. One twist of the Automato wheel causes six tomatoes to fall into a cup. The tomatoes are in a special Toma’box that, if the consumer wants a whole lot of tomatoes vs just a cupful, can be purchased and brought home.
“We spoke to a number of packaging strategists and DS Smith was the best, especially in terms of the decisive thinking power of its packaging experts,” says Petra Stoffels-Veldman, co-owner of the family-owned tomato business. “In collaboration with their PackRight Centre, our team of product developers created this handy dispenser, which refills the tomatoes in the Automato and also looks great at home on the countertop.”
DS Smith makes the Toma’Box of brown e-flute corrugated that is printed flexo in three colors. The window material is polyester. These boxes are shipped to Stoffels as knocked-down blanks and are erected and filled by Stoffels by hand. The concept is currently commercial in Belgium and the Netherlands, and Stoffels is planning on expanding not only geographically but in channels other than supermarkets.
Can taking a pill made from TOMATOES really help your heart health?
Whether it’s sliced fresh in a salad or sandwich or cooked in a delicious spaghetti bolognaise or lasagne, it’s an absolute staple in so many of our homes. But eating this brilliant red fruit isn’t just a delight, it also provides a whole host of unexpected health benefits.Read more
New on the shelves
Israeli farmers say they have produced a tiny tomato the size of a blueberry, said to be the smallest tomato in Israel and perhaps the world.Read more
New Study Shows Processed Tomato Products Are a Better Source of Lycopene Than Fresh Tomatoes
A second study shows that lycopene from tomato paste is better absorbed by the body than lycopene from fresh tomatoes, suggesting that processed tomato productssuch as tomato paste, tomato sauce and ketchupare a better source of this antioxidant.Read more